Articles:
Globe & Mail, Amy Rutherford brings Heidi Schreck’s vision to life in What the Constitution Means to Me: https://www.theglobeandmail.com/arts/theatre-and-performance/reviews/article-amy-rutherford-brings-heidi-schrecks-vision-to-life-in-what-the/
Globe & Mail, Daniel MacIvor’s Monster and Here Lies Henry are emblematic of a decades-long partnership: https://www.theglobeandmail.com/arts/theatre-and-performance/article-monster-and-here-lies-henry-are-plays-emblematic-of-a-decades-long/
Real Life Magazine, How toy commercials taught me the value of deep, aimless attention: https://reallifemag.com/new-feelings-kid-brain/
Vice, Pro-eating disorders thrive on Instagram: https://www.vice.com/en_us/article/437qab/pro-eating-disorder-communities-thrive-on-instagram
The Puritan, Interviewing my parents about love: http://towncrier.puritan-magazine.com/questions-parents-love-aurora-stewart-de-pena/
The Puritan, A real-life ghost story from my actual life: http://puritan-magazine.com/the-white-hand-an-oral-history-aurora-stewart-de-pena/
The Puritan, Casey House, managing HIV and living in Toronto: http://towncrier.puritan-magazine.com/casey-house-aurora-stewart-de-pena/
The Outline, The Haunting of Hill House and the trauma of horror: https://theoutline.com/post/6490/the-haunting-of-hill-house-women-horror-hereditary?utm_source=contributor_pages
Canadian Art, Art in Conservative Governments: https://canadianart.ca/essays/when-art-cant-survive/
A short story:
The Puritan, Reading Aloud from a Textbook with Weak Illustrations: http://puritan-magazine.com/reading-aloud-from-a-textbook-with-weak-illustrations/
Brand Strategy:
I do freelance brand, campaign and creative strategist with over a decade in le biz. If you’ve got a project and you think we’d work well together, I’d love to hear from you. Email me at aurorahello@gmail.com.
Previously, I’ve been a strategy director at Zulu Alpha Kilo, Taxi, a Senior Strategist at Publicis, and a strategist at the venerable, non-hierarchically structured BBOMN (Bensimon Byrne OneMethod Narrative).
Some other things I’m proud of:
The Carbon Neutral Net, launch project for the Volkswagen ID.4
For the launch of Volkswagen’s electric ID series, we pared the website down to bare essentials, reducing the site’s carbon footprint by 99%. With Taxi/Type1:
Video here: https://www.adforum.com/creative-work/ad/player/34638134/the-carbon-neutral-net-case-film/volkswagen
Press here:
Strategy Magazine: https://strategyonline.ca/2021/01/29/volkswagen-makes-its-electric-cars-website-carbon-neutral/
Business Insider: https://markets.businessinsider.com/news/stocks/volkswagen-canada-launches-the-carbon-neutral-net-1030043053
June’s HIV+ Eatery, pop-up restaurant for Casey House:
To launch Casey House’s new facility and combat stigma relating to HIV, we built a pop-up restaurant staffed entirely with HIV positive chefs and servers. With Bensimon Byrne / OneMethod / Narrative:
Video here: https://www.youtube.com/watch?v=wrrtgcVPbug
Press here:
The Guardian: https://www.theguardian.com/world/2017/nov/08/canada-toronto-restaurant-hiv-aids-kitchen-staff-stigma
NPR: https://www.npr.org/sections/thesalt/2017/11/24/566387319/how-one-pop-up-restaurant-is-fighting-stigma-against-hiv-aids
Huffington Post: https://www.huffingtonpost.ca/2017/12/01/hiv-restaurant-toronto_a_23294266/
People Magazine: https://people.com/food/hiv-positive-chefs-restaurant-toronto/
The Globe & Mail: https://www.theglobeandmail.com/life/health-and-fitness/health/torontos-casey-house-combats-stigma-of-hivaids-with-pop-uprestaurant/article36693663/
Toronto Life: https://torontolife.com/food/qa-fidel-gastros-chef-matt-basile-training-volunteer-kitchen-run-junes-hiv-eatery/
Coming Out, spot for Egale Canada
For Pride 2020, we created a spot for Egale Canada that drew a parallel between the isolation experienced during the pandemic and LGBTQ2S people. With Taxi:
Video here: https://www.youtube.com/watch?v=y3xoOCkTCNE
Press:
Shoot Online: https://www.shootonline.com/video/best-work-you-may-never-see-taxi-toronto-egale-canada-show-pride-coming-out%C2%A0film
The Message: https://the-message.ca/2020/06/23/canadians-have-been-waiting-to-come-out-during-covid-egale-can-relate/
Ads of the World: https://www.adsoftheworld.com/media/film/egale_canada_human_rights_trust_coming_out
The Outset Digital Playbook, for The Outset
We developed the social media strategy for Scarlett Johansson and Kate Foster’s skincare brand The Outset. With Métier:
TikTok: https://www.tiktok.com/@theoutset?lang=en
Instagram: https://www.instagram.com/theoutset/?hl=en
Other brands I’ve worked on:
The TTC
SVEDKA Vodka
Nike
Air Canada
The Gift of Life Network
Rogers
The CFL
Engineers without Borders
The Toronto Foundation
Rogers
Get in touch for a complete list.
Aurora Stewart de Peña 